Explanatory Note
Title: Activities of advertising agencies
It comprises the provision of a wide variety of advertising services (through
own or subcontracted services), including consultancy, design and production activities
of advertising material. The implementation of these activities is divided into two groups: conception and
carrying out advertising campaigns (in newspapers, magazines, radio, television, Internet or other
means of communication; placement, management and sale of advertising panels (billboards); arrangement of
showcases; design of exhibition halls; placement of advertising on vehicles; advertising
aerial; distribution of leaflets and advertising samples; creation of stands and others
structures and exhibition sites); carrying out marketing campaigns and other services
advertising with the aim of attracting and retaining customers (product promotion, merchandising,
point-of-sale marketing, direct mail advertising, marketing consultancy
and influencer marketing activity).
Does not include:
Manufacture of advertising material (C);
Manufacture of stands for fairs and exhibitions and product displays (C);
Printing of advertising material (18120);
Assembling stands for fairs and exhibitions (43320);
Editing of advertising material (58190);
Production of advertising films, including the production of videos for social networks (59110);
Publication of content that includes video, for example, by influencers, bloggers and
vloggers (59110);
Production of advertising content for radio (59200);
Content distribution (sharing) platforms, including blogs and wiki sites,
social networks and independent websites of online game/video game publishers (60390);
Market studies (73200);
Advertising photography (74200);
Addressing and dispatching advertising printed matter (82100);
Organization of fairs and exhibitions (82300);
This subclass is part of the Portuguese Classification of Economic Activities (CAE-Rev.4), used for tax and statistical purposes in Portugal.
Parent class:
7311 - Advertising agencies