73110

Advertising agencies

Explanatory Note

Title: Activities of advertising agencies It comprises the provision of a wide variety of advertising services (through own or subcontracted services), including consultancy, design and production activities of advertising material. The implementation of these activities is divided into two groups: conception and carrying out advertising campaigns (in newspapers, magazines, radio, television, Internet or other means of communication; placement, management and sale of advertising panels (billboards); arrangement of showcases; design of exhibition halls; placement of advertising on vehicles; advertising aerial; distribution of leaflets and advertising samples; creation of stands and others structures and exhibition sites); carrying out marketing campaigns and other services advertising with the aim of attracting and retaining customers (product promotion, merchandising, point-of-sale marketing, direct mail advertising, marketing consultancy and influencer marketing activity). Does not include:  Manufacture of advertising material (C);  Manufacture of stands for fairs and exhibitions and product displays (C);  Printing of advertising material (18120);  Assembling stands for fairs and exhibitions (43320);  Editing of advertising material (58190);  Production of advertising films, including the production of videos for social networks (59110);  Publication of content that includes video, for example, by influencers, bloggers and vloggers (59110);  Production of advertising content for radio (59200);  Content distribution (sharing) platforms, including blogs and wiki sites, social networks and independent websites of online game/video game publishers (60390);  Market studies (73200);  Advertising photography (74200);  Addressing and dispatching advertising printed matter (82100);  Organization of fairs and exhibitions (82300);

This subclass is part of the Portuguese Classification of Economic Activities (CAE-Rev.4), used for tax and statistical purposes in Portugal.

Parent class: 7311 - Advertising agencies

← All Sections View all subclasses in this class